Sublime
An inspiration engine for ideas
Brand ran the Whole Earth Truck Store, which began as a roving truck that sold useful tools and educational materials, and in 1968 he decided to extend its reach with the Whole Earth Catalog. On its first cover was the famous picture of Earth taken from space; its subtitle was “Access to Tools.” The underlying philosophy was that technology could b
... See moreWalter Isaacson • Steve Jobs
Stewart Brand • Taking the Long View
using repurposed materials.
Bill Gates • How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need
“We are as gods and might as well get good at it,” Stewart Brand, editor of the Whole Earth Catalog, famously wrote in its first issue, published in 1968. Recently, in response to the whole-earth transformation that’s under way, Brand has sharpened his statement: “We are as gods and have to get good at it.” Brand has co-founded a group, Revive &
... See moreElizabeth Kolbert • Under a White Sky
Efforts to make information conform to archaic notions of scarcity, ownership, and finite physical quantity--concepts that grew out of the agricultural and industrial age--merely lock us into old mental boxes of constraint and exploitation.