Sublime

He went on to rethink modern architecture from a biological perspective and later publicly broke with the environmental movement over nuclear power and GMO food.

Although he was largely an observer of the technical community that created Silicon Valley, his various ideas and crusades around the Whole Earth Catalog, which he created in the fall of 1968, foreshadow and resonate with the techno-utopian culture that the Valley spawned.

He went on to rethink modern architecture from a biological perspective and later publicly broke with the environmental movement over nuclear power and GMO food.

he first figuratively and then literally set out to “play God,” initially by making the claim that humans had the power of gods and then during the past decade by creating an organization to save and restore endangered species with modern biotechnology.

Although he was largely an observer of the technical community that created Silicon Valley, his various ideas and crusades around the Whole Earth Catalog, which he created in the fall of 1968, foreshadow and resonate with the techno-utopian culture that the Valley spawned.

The arc of his life helped to create a very particular California sensibility, a state of mind that has gone on to spread throughout the entire world.

Steve Jobs fastened onto the Brand approach in recounting his own life in his influential 2005 Stanford commencement address. He found inspiration in the closing page of Brand’s Whole Earth Epilog. It captured the sensibility that emerged on the western edge of the continent during the sixties. The back cover of the 1974 edition of the publication