Sublime
An inspiration engine for ideas
Demos served as the primary means to turn ideas into software. The setup of these demo review meetings reveals how we went about making our software great.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

Scott also kept his job as demo gatekeeper for Steve because he advanced work only when it was of sufficiently high quality.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

No amount of AI will automate away corporate dysfunction.

1/ Time for another doc. This one is historical.
YouTube’s hypergrowth was a rollercoaster, but we stayed grounded with a clear set of rituals. While it didn’t happen overnight, we gradually settled into the planning and meeting pattern you see in this diagram. A thread: 👇
chat about how a slow, documentation-driven software development process could be made over.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
John Borthwick
@borthwick
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