Sublime

The government (or a well-meaning NGO) should make the option that it thinks is the best for most people the default choice, so that people will need to actively move away from it if they want to.

earnings tax-free until the money is withdrawn. Do such incentives work? The best study we know finds that they have little effect, especially when compared to (drum roll, please) defaults!

The importance of thinking on the margin did not become commonplace in economics until 1871, when marginal thinking was simultaneously described by three economists: William Stanley Jevons, Carl Menger, and Leon Walras. Economists refer to the “marginal revolution” to explain this transformation in economic thought.

lower-status individuals were more willing to experiment when values and rewards gave them a consistent message explicitly emphasizing the value of learning

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Source: Carlo Cipolla, The Basic Law of Human Stupidity

Crandall described the airline business as “the closest thing there is to legalized warfare.” One competitor described Crandall’s strategy as “cannibalistic. His goal is to kill the weak.” Sabre gave American an immense battlefield advantage. But the most crucial advantage from Sabre surprised Crandall and his team. They were soon flooded with data