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Put these corporate attributes together—clear direction, individual accountability, a sense of urgency, constant feedback, clarity of mission—and you begin to have a sense of Apple’s values.
Adam Lashinsky • Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
Steve Jobs: The more dependent Google is on Apple, the better
October 10, 2008
Creators, Creativity, and Technology with Bob Iger
podcasts.apple.comSteve Jobs articulated this approach more gently in an interview with Terry Gross: “At Apple we hire people to tell us what to do, not the other way around
Kim Scott • Kim Scott's Radical Candor | The #1 Book For Better Bosses
Steve Jobs once said, “ The most powerful person in the world is the storyteller . The storyteller sets the vision, values, and agenda of an entire generation that is to come.”