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Steve Blank’s original book on Customer Development, 4 Steps to the E.piphany,
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
This is somewhat amazing, since in a startup no facts exist inside the building, only opinions.
Steve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win
I call them earlyvangelists. 1
Steve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win
Startups that survive the first few tough years do not follow the traditional product-centric launch model espoused by product managers or the venture capital community. Through trial and error, hiring and firing, successful startups all invent a parallel process to Product Development.
Steve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win
Steve Blank: “No business plan survives first contact with customers.”
Derek Sivers • Anything You Want
Steve Blank says, “A startup is not a small version of a big company.” Great ideas don’t come from mimicking corporates, or anyone else for that matter. The best ideas come from discovering specific new insights about customers and developing new ways to satisfy their unmet needs. In short, run your own race.
Matt Lerner
Instead, he was out in the field listening, discovering how his customers worked and what their key problems were.
Steve Blank • The Four Steps to the Epiphany
Experience with scores of startups shows that only in business school case studies does progress with customers happen in a nice linear fashion.