Sublime
An inspiration engine for ideas
Third-party software tools and services make it easy to run experiments, but if you want to scale things up, you must tightly integrate the capability into your processes and organization.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
By combining the power of software and the rigor of controlled experiments, companies can turn themselves into learning organizations—turbocharged! But to unleash this power, you need to build an experimentation organization that masters the science of testing and has a culture, processes, and management system that contradicts what we value today.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
changing the organization was necessary to increase the scale and impact of online experiments.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
Gajria’s experience at Expedia helped: “I have found that big changes rarely have the impact that management expects; the biggest upside comes from many small changes that are tested at high speed.”
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
ST: What is your advice to other CEOs? MO: In an increasingly digital world, if you don’t do large-scale experimentation, in the long term (and in many industries, the short term), you’re dead.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
the power of high-velocity incrementalism. Even though the business world glorifies disruptive ideas, most progress is achieved by implementing hundreds or thousands of minor improvements that can have a big cumulative impact.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
“The key to the Post-it adhesive was doing the experiment.