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As desire for single-origin coffees spread, shops would sell 10 or even 20 different coffees. With only two or three brewed coffees for sale, café goers wouldn’t be able to sample most of the offerings
Nick Whitaker • How pour-over coffee got good - Works in Progress
Figure 5: Comparison of liking, based on cluster membership.
Specialty Coffee Association • Beyond Freshness: How Packaging Color Influences Consumer Behavior | 25, Issue 20 — Specialty Coffee Association


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