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Se uma empresa não gerencia a confiança, os que trabalham para ela não confiarão nela, e o interesse individual torna-se a motivação predominante.
Simon Sinek • Comece pelo porquê: Como grandes líderes inspiram pessoas e equipes a agir (Portuguese Edition)
When companies or organizations do not have a clear sense of why their customers are their customers, they tend to rely on a disproportionate number of manipulations to get what they need.
Sinek, Simon • Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
Start with Why by Simon Sinek.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
track the progress and growth of WHAT they do—usually it’s money. Unfortunately, we have very poor measurements to ensure that a WHY stays clear.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
The leaders of great organizations do not see people as a commodity to be managed to help grow the money.
Simon Sinek • Leaders Eat Last: Why Some Teams Pull Together and Others Don't
There are many ways to motivate people to do things, but loyalty comes from the ability to inspire people. Only when the WHY is clear and when people believe what you believe can a true loyal relationship develop.
Sinek, Simon • Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose

the secret to a successful organization lies in the holistic perspective. Everything needs to be taken care of, otherwise the neglected bits will nag us until the unimportant tasks become urgent.
Sönke Ahrens • How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking
is the real point.