Sublime
An inspiration engine for ideas
Less but better
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Sinek explains that any business that understands its “why” (authentic self and resulting story) is able to speak in a more connected way.
Bill Kenney • Conquer Your Rebrand
Most organizations today use very clear metrics to
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
When companies or organizations do not have a clear sense of why their customers are their customers, they tend to rely on a disproportionate number of manipulations to get what they need. And for good reason. Manipulations work.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
people don’t buy WHAT you do, they buy WHY you do it.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action

