Sublime

that speech was about what he believed, not how they were going to do it. He gave the “I Have a Dream” speech, not the “I Have a Plan” speech. It was a statement of purpose and not a comprehensive twelve-point plan to achieving civil rights in America. Dr. King offered America a place to go, not a plan to follow.

about themselves.

the struggle that so many companies have to differentiate or communicate their true value to the outside world is not a business problem, it’s a biology problem. And just like a person struggling to put her emotions into words, we rely on metaphors, imagery and analogies in an attempt to communicate how we feel. Absent the proper language to share

I am the same person. I know the same things I did before. The only difference is, now I start with WHY. Like Gordon Bethune who turned around Continental with the same people and the same equipment, I was able to turn things around with the things I already knew and did.

The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doing what everyone else is doing just a bit better.

Uma vez que isso esteja estabelecido, só então deverão ser avaliados seu conjunto de habilidades e sua experiência.

Filtering your decisions through your WHY, you spend less time at the supermarket and you spend less money, so there’s an efficiency advantage also. You’re guaranteed to get value out of all the products you bought. And, most importantly, when you’re standing in line with your products in your arms, everybody can see what you believe. With only cel

It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius.