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Start with Why: How Great Leaders Inspire Everyone to Take Action
Simon Sinek • 3 highlights
amazon.com
I am the same person. I know the same things I did before. The only difference is, now I start with WHY. Like Gordon Bethune who turned around Continental with the same people and the same equipment, I was able to turn things around with the things I already knew and did.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
amazon.com
people don’t buy WHAT you do, they buy WHY you do it.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
If you have the discipline to focus on the early adopters, the majority will come along eventually. But it must start with WHY. Simply focusing on so-called influencers is not enough. The challenge is, which influencers?
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Their genius came from figuring out why some people were such good fits and then developing systems to find more of them.