Sublime
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Askinosie Chocolate is my vocation and it’s the only reason we’re able to do what we do.
Shawn Askinosie • Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul

Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul
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technology for grinding almonds is completely different than the technology for grinding peanuts. Finally, Doug, whom you will meet often in these pages, found a religious colony in Oregon who had mastered the trick and taught it to Doug.
Patty Civalleri • Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys
A man named Simcha Whitman won a place in history by being the first to make ice cream in Tel Aviv. His kiosk became famous as a meeting place for people on their way to or from Brenner House, as the offices of the Tel Aviv Workers Council were called.85
Tom Segev • A State at Any Cost: The Life of David Ben-Gurion
Belasco gave me a frank look. “A market in the Bay Area needs, at minimum, three things. It needs fancy coffee, weird honey, and sourdough bread. Naz has been here from the start and he roasts his beans with lasers. Gracie gets me my honey. You might be my baker. But like I said, this is a place for new tools.” She smiled. “I want robot bread.” “I
... See moreRobin Sloan • Sourdough
In a prime spot just across the yellow-tape road from the lemon trees, he tended his own dark grove of bookshelves, and beside them a field of legal boxes, which held thousands of menus from restaurants famous and obscure. Whenever I passed Horace’s collection, there was someone flipping through the menus with the furious intensity of a DJ digging
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