Sublime

When we’re comfortable realizing that our work is to change “a culture,” then we can begin to do two bits of hard work: Map and understand the worldview of the culture we seek to change. Focus all our energy on this group. Ignore everyone else. Instead, focus on building and living a story that will resonate with the culture we are seeking to chang

There are four reasons why your new release failed: 1. No one noticed it. 2. People noticed it but decided they didn’t want to try it. 3. People tried it but decided not to keep using it. 4. People liked it but didn’t tell their friends.

La première consiste à apprendre l’art de la projection. Il vous faut alors vous mettre dans la tête des gens qui ont un réel intérêt pour ce type de produits et fabriquer pour eux un modèle qu’ils vont aimer et qu’ils voudront partager. Les spécialistes du marketing et les concepteurs qui maîtrisent l’art de la projection arrivent à se mettre à la

You succeed by being an extremist in your storytelling, then gracefully moving your product or service to the middle so it becomes more palatable to audiences that are persuaded by their friends, not by you.

Instead of investing in a

Customers like Kristen Christian can pick up a megaphone at any time, and if they have a message that resonates with the network, it can gain momentum very fast.