Sublime
An inspiration engine for ideas
People who make great art that moves the masses are not like you and I. They have a point of view, laser focus, a pinch of delusion, and a level of execution that is required to make something great and be able to sell it. Being guarded, playing it safe, and always being concerned with controlling the narrative just isn’t compelling anymore. Charli
... See moreFirstly, people will increasingly identify with and trust other people rather than starting with a specific type of product or impersonal brand. We're putting the individual’s brand and their company’s brand forward. We compare Shopify and Etsy—there’s a difference in how overwhelming it is to go to somebody's Shopify store that you trust, vs. goin... See more
Li Jin • Interview with Kajabi’s CPO: The secret giant in the passion economy that has bootstrapped to $1B GMV run rate
constructive authenticity
David A. Banks • The City Authentic: How the Attention Economy Builds Urban America
“Influencers are like the new catalogue,” adds Nguyen, who has a devoted Instagram following of 125,000 and counting. “When you have that database of inspiration [on someone’s Instagram or blog], it is so much easier than walking into a store with a whole bunch of stuff on the shelves, and you don’t know how to style it.”
Vogue • Influencers Are the Retailers of the 2020s
Platforms such as MetaFactory and Zora are helping "consumer-creators" share in the profits from collectively-owned fashion houses and music labels.
Andrew Hayward • Decentralized Fashion Brands Are Turning Consumers Into Creators - Decrypt
Currently, there is no single platform that showcases brands with purpose. Because of this, the onus is placed on the consumer to conduct their own research, ultimately, leading to brand fatigue. On top of that, everyday, our social media feeds are inundated with new brands and products, preventing us from purchasing the products we really want.
Jaclyn Grauman • Search no more—the Verticale, the go-to-source for the new era of retail brands, announces it’s…
Rather than mocking her for sticking around past her supposed sell-by date, online audiences — even on teenager-heavy TikTok — love her for it. She is, in fact, one of a handful of over-50 fashion mentors on social media to attract an all-ages crowd.
New York Times • The Rise of the Over-50 Fashion Mentors (Published 2022)
Perfectly Imperfect and the Growing Currency of the Personal Recommendation
vanityfair.com