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Bill Walsh (who I’ve described exclusively as my personal hero since first picking up a copy of his essential text The Elephants of Style: A Trunkload of Tips on the Big Issues and Gray Areas of Contemporary American English
Emmy J. Favilla • A World Without "Whom"

"Write in a way that comes naturally," "Revise and rewrite," "Do not explain too much," and the rest; above all, the cleansing, clarion "Be clear."
William Strunk JR. and E.B. White • The Elements of Style, Fourth Edition
Austin Kleon • Steal Like An Artist - a book by Austin Kleon
Writing to Learn: How to Write - and Think - Clearly About Any Subject at All
William Zinsser • 1 highlight
amazon.com

He warned the students against any effort by an editor to inject his own point of view into a writer’s work or to try to make him something other than what he is.
A. Scott Berg • Max Perkins: Editor of Genius
i. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print. ii. Never use a long word where a short one will do. iii. If it is possible to cut a word out, always cut it out. iv. Never use the passive where you can use the active. v. Never use a foreign phrase, a scientific word, or a jargon word if you can thin
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