Sublime
An inspiration engine for ideas
The customer is willing to pay a premium for a product or service out of principle.
Michael Eisenberg • The Tree of Life and Prosperity: 21st Century Business Principles from the Book of Genesis
No manufacturer ever got rich by underpaying his agency.
Pay peanuts and you get monkeys.
— David Ogilvy
Exposure (First Edition: Original 1979 Release)
m.youtube.comAndy Pressman
andypressman.notion.site
for as long as our film producer continues to lead his business on the basis of its being a ‘corporate film production company’, prospects will assess it on that basis and may try to drive down prices to a commoditized,
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
About Piece of Paper Press
pieceofpaperpress.com
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
William Poundstone • 3 highlights
amazon.com