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Rise of the Generalist Sources
- “Range: Why Generalists Triumph in a Specialized World,” David Epstein, 2019.
- “The Skillful Corporation,” McKinsey Quarterly, Five Fifty, 2018.
- “The Fastest Path to the CEO Job, According to a 10-Year Study,” Elena Lytkina Botelho, Kim Rosenkoetter Powell, and Nicole Wong, Harvard Business Review, January 31, 2018.
- “Harv
Rise of the Generalist | 2023 Global Culture Report | O.C. Tanner
SIRFs Up - Catching the Next Wave in Marketing: The Story of How Spend to Impact Response Functions (SIRFS), Algorithms and Software Are Changing The Face of Marketing
amazon.com
Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework
amazon.com
One CEO’s guide to productivity. Sam Corcos, Levels’ CEO, has been called the "ultimate optimizer of work, life, the universe, and everything." I studied his productivity playbook and pulled out tactics almost anyone can try for themselves.
readthegeneralist.com • Levels: A Cultural Anomaly | the Generalist
www.yukaichou.com/octalysis-tool)
Yu-kai Chou • Actionable Gamification: Beyond Points, Badges, and Leaderboards

Digital media has exploded consumer options, and made demographics less predictive of human behavior. Now, psychographics work better. The differences between how people think are now more important in (most) marketing than who they appear to be.
Zach Obront • The Scribe Method: The Best Way to Write and Publish Your Non-Fiction Book
