Sublime

Hal Varian, autor de diversos livros sobre microeconomia e economia da informação,

Competing to be unique, meeting different needs or serving different customers, lets Paccar run a different race.

much larger client base exists for what I term Grey Hair approaches to practice. These types of client recognize that their problems have probably been faced and dealt with by other companies, require less complete customization, and are probably not crisis

community among members, and to tailor recommendations to individual tastes.

They readily point out which proposed changes “do nothing for them,” and which needs they have that are going unmet. In effect, a well-functioning user group does strategic planning for the firm.

How can I create a business whose results are systems-dependent rather than people-dependent? Systems-dependent rather than expert-dependent.

1. What is our winning aspiration? Clarify what you aim to achieve with your strategy. This guides all subsequent decisions and actions toward a clear objective.


2. Where will we play? Select specific markets, segments, or niches where you will compete. Focus is crucial; trying to be everywhere can dilute effectiveness.


3. How will we win? Determine your c