Sublime

It’s important to clarify that Roblox isn’t a game. It’s a game-creation platform. Roblox has never published a single game; rather, its users create games using Lego-like building blocks in Roblox Studio.

Roblox commands the attention of America’s kids to the tune of 2.6 hours per day. And it does so with games that largely avoid the violence and dystopia of those $100 million blockbusters. Some of the most popular games on the Roblox platform are about adopting digital pets, building virtual communities, and running a pizza restaurant.

What differentiates Roblox from Fortnite, however, is that Roblox is not a single game, but rather a paradigm shift in the form of “human co-experiences”, all created by its community of players. Think of Roblox as a Shopify versus Fortnite’s Amazon. Roblox is a vibrant and expanding universe of creator-built content, with over 18 million experienc... See more

While Roblox has often been lauded for its efforts, protecting its young users has been a constantly evolving battle. The company reviews game content, offers parental controls and has chat filters that block profanity and information that can be used to identify people. Even so, explicit material slips through the cracks. There have been games tha... See more

"we're not a game; we're a platform for creativity and play. We provide tools and support for people to build what their imagination wants. The only limit is their imagination." — Chris Misner, head of Roblox International