Sublime

Roblox commands the attention of America’s kids to the tune of 2.6 hours per day. And it does so with games that largely avoid the violence and dystopia of those $100 million blockbusters. Some of the most popular games on the Roblox platform are about adopting digital pets, building virtual communities, and running a pizza restaurant.

What differentiates Roblox from Fortnite, however, is that Roblox is not a single game, but rather a paradigm shift in the form of “human co-experiences”, all created by its community of players. Think of Roblox as a Shopify versus Fortnite’s Amazon. Roblox is a vibrant and expanding universe of creator-built content, with over 18 million experienc... See more

It’s important to clarify that Roblox isn’t a game. It’s a game-creation platform. Roblox has never published a single game; rather, its users create games using Lego-like building blocks in Roblox Studio.