Sublime
An inspiration engine for ideas
design as making sense of things.
Roberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework
amazon.com
“We have a lot of customers, and we have a lot of research into our installed base. But in the end, for something this complicated, it’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”
Roberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
amazon.com
A company looking for radical innovation of meaning does not get too close to users, because the meaning users give to things is bounded by the existing sociocultural regime. Instead, when investing in radical innovation of meaning, companies such as Artemide and Alessi take a step back and investigate the evolution of society, economy, culture, ar
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