Sublime

‘Most good copywriters’, says William Maynard of the Bates agency, ‘fall into two categories. Poets. And killers. Poets see an ad as an end. Killers as a means to an end.’ If you are both killer and poet, you get rich.

A biographer of the novelist E. M. Forster wrote, “To speak to him was to be seduced by an inverse charisma, a sense of being listened to with such intensity that you had to be your most honest, sharpest, and best self.” Imagine how good it would be to be that guy.

to author and entrepreneur Seth Godin, back catalog books are responsible for 90% of the publishing industry’s profits while requiring only 2% of its marketing budget.[5] As such, it’s worth intentionally designing your book to get there. Beyond creating something DEEP