Sublime
An inspiration engine for ideas
My entire business is based on the classics of direct response, studying guys like John Carlton, Dan Kennedy, Gary Bencivenga, and anyone else.
Ben Settle • Newbie Friendly List Building Secrets: 12 Free & Dirt Cheap (but Proven Effective) Ways to Quickly Build a Responsive Email List
I’m in a constant search for new and better ways to market my own company, and as I run across them, have ideas, read cool things, I’m sharing them with my people. As my friend Rich Schefren once told me, “We get paid a lot to think for other people.”
Russell Brunson • Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
In that initial frenzy of activity, don’t forget to ask your client, “What do you want this advertising to do?”
Robert Solomon • The Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know
“Don’t hire a dog, then bark yourself.”—David Ogilvy
Timothy Ferriss • Tribe of Mentors: Short Life Advice from the Best in the World
Sell People What They Want To Buy!
Bond Halbert • The Boron Letters
HOW TO SELL A PRODUCT
Peter Thiel, Blake Masters • Zero to One
Few copywriters are ambitious.
David Ogilvy • Ogilvy on Advertising
Ogilvy called it “the Big Idea.” The concept was that every great promotion has, at its core, a single, powerful idea.