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The Copywriter's Handbook

Cover of The Copywriter's Handbook

The Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know

Robert Solomon • 1 highlight

Cover of The Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know

The 6-Figure Speaker: The Ultimate Blueprint to Build a Business as a Highly-Paid Professional Speaker

Cover of The 6-Figure Speaker: The Ultimate Blueprint to Build a Business as a Highly-Paid Professional Speaker

The Robert Collier Letter Book

Cover of The Robert Collier Letter Book

The Boron Letters

Cover of The Boron Letters

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Cover of The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Ogilvy on Advertising

Cover of Ogilvy on Advertising

From David Ogilvy:

Through maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:

(1) “We sell – or else."

(2) “You cannot bore people into buying your product; you can only interest them in buying it.”

(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p

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Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice

Cover of Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice