Sublime
An inspiration engine for ideas
“A copywriter is a salesperson behind a typewriter.
Robert W. Bly • The Copywriter's Handbook
Book The Business: How To Make BIG MONEY With Your Book Without Even Selling A Single Copy
amazon.com
The Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know
Robert Solomon • 1 highlight
amazon.com
My book No B.S. Direct Marketing for NON-Direct Marketing Businesses, 2nd Edition is the primer on this. Behind it, read No B.S. Guide to Trust-Based Marketing. I have routinely cut the number of salespeople
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
Unless your advertising is built on a Big Idea, it will pass like a ship in the night.
John Forde • Great Leads: The Six Easiest Ways to Start Any Sales Message
Ogilvy called it “the Big Idea.” The concept was that every great promotion has, at its core, a single, powerful idea.
John Forde • Great Leads: The Six Easiest Ways to Start Any Sales Message
impression management,
Robert Greene • The Laws of Human Nature
If you want to know more about direct response, start by reading Successful Direct Marketing Methods by Bob Stone, published by Crain Books in Chicago.