Sublime
An inspiration engine for ideas
The Science of Selling (or why “Friends Fish with Fearless Frank”)
Laurence Endersen • Pebbles of Perception: How a Few Good Choices Make All The Difference
We cannot count on everyone to go through the bother of signing up even if it is easy, so why not ask them to sign up when we have their attention?
Cass R. Sunstein • Nudge: The Final Edition
Robert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion
Pre-suasión: Un método revolucionario para influir y persuadir (Spanish Edition)
amazon.com
It’s precisely because of the compounding effect of these two forces that students in Max Bazerman’s negotiations class at Harvard Business School would do well to hold on to their wallets when he introduces his “twenty-dollar auction.” They say it’s easy to take candy from a baby; Professor Bazerman has found that it’s just as easy to take money f
... See moreRom Brafman • Sway: The Irresistible Pull of Irrational Behavior
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
The first misconception is that it is possible to avoid influencing people’s choices.
Cass R. Sunstein • Nudge: The Final Edition
Some economists are already working on that. They are using this brain-imaging data to support a new political philosophy known as asymmetric paternalism. That's a fancy name for a simple idea: creating policies and incentives that help people triumph over their irrational impulses and make better, more prudent decisions. Shlomo Benartzi and Richar
... See more