Sublime

Behaviorally informed regulations from the Federal Reserve Board prohibit banks from making overdraft protection the default option when opening a new account. That is a reasonable initiative, but as we have seen, default options are not always sticky.

For instance, prisoners were frequently asked to make statements so mildly anti-American or pro-Communist as to seem inconsequential (“The United States is not perfect.” “In a Communist country, unemployment is not a problem.”). But once these minor requests were complied with, the men found themselves pushed to submit to related yet more substanti

4. Reciprocation: What goes around comes around...profitably! 5. Commitment/consistency: The “Four Walls” technique. 6. Scarcity: Get ’em while they last!

I was grateful and told him how much I appreciated all he’d done for me. He waited a beat and replied, “Well, there’s something you could do for me.

People become more likely to conform when they know that others will see what they have to say.

The more you cater to what’s in it for them, the more successful you’ll be in holding their attention.

The clear-cut impact of a gift’s unexpectedness became evident when the waitress tried yet a third technique. After offering guests one chocolate from her basket and turning to walk away, she unexpectedly returned to the table and offered a second chocolate to each diner. As a result, her average tip improved by 21.3 percent.