Sublime
An inspiration engine for ideas
For your members, the transformation from ownership to access should result in lower risk, lower up-front expenses, and lower maintenance. If it doesn’t, they will leave. And some of them will leave—it’s part of the pruning process.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Decommoditize your product
Jason Fried • Rework
Freemium can be a great tool, but it’s important to remember that freemium is a means to an end—and that end, always, is revenue.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Companies used to be able to command a premium price by simply showing up. There were relatively few players in any competitive arena, and customers held little power.
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
MAXIMIZE THE GROWTH OPPORTUNITIES OF YOUR ACQUISITIONS
Tien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
Start noticing a shift from push to pull, and organic growth
Lenny Rachitsky • A guide for finding product-market fit in B2B
This is changing rapidly across categories. As demand from creators has grown, companies have stepped in to provide solutions that help individuals go from potential to professional, often starting with a toolset before leveling up to provide a more aligned network through which creators can gain targeted distribution and develop real, lasting rela... See more
Brett Bivens • The Professionalizing Creator Class
Leaders in the Membership Economy know how to work membership into people’s days.