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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
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The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter • 5 highlights
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Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework
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Many content-oriented companies try this approach of just gathering as much content as possible and offering it at a monthly price when their members might want depth in a few key areas or access to a community of like-minded people. In many cases, it’s not the stuff people want; it’s the curation and community. If the primary benefit is supposed t... See more