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R. J. Reynolds, like the other conglomerates that had invested in ship lines, was learning that container shipping was not the gold mine it had imagined.27 In desperation, the leading carriers on important routes tried an old-fashioned solution: reducing competition. Five competitors in the Europe–Far East trade, two British, two Japanese, and the
... See moreMarc Levinson • The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger - Second Edition with a new chapter by the author
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