Sublime
An inspiration engine for ideas

We’re in the business of being fundamentally different, not incrementally better.
Lenny Rachitsky • Be Fundamentally Different, Not Incrementally Better | Jag Duggal

10 New Realities:
Power has shifted from companies to customers.
People are not focused on the product but on meaning.
Customers buy products to build their identities.
They hate being sold, but they love to buy.
They buy in tribes to feel safe and successful.
The battle is no longer between companies but tribes.
The company with the strongest tribe wins.
At the end of February 2008, I was lucky enough to read Adam Gopnik’s great New Yorker piece about the long-lived worldwide tribe of magicians. Jamy Ian Swiss embodies, in some ways, the leadership I’m talking about.
Seth Godin • Tribes: We need you to lead us

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Teresa Torres • 4 highlights
amazon.com

The CLV Revolution: Transform Your Ecommerce with Customer Value Optimization
amazon.com