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Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
amazon.com
“In our firm developing a product is like conducting an orchestra: the customers are the audience.”10
Roberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
In developing a platform, we eschew the promotional apparatus that must be rebuilt and picked up anew with each and every launch. Instead, we choose to bind ourselves to an audience, to become one with that audience, and to become one with our weapon.
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
Jason Bornsteinforerunnerventures.com
As consumers, our most valuable affinities will be to brands and communities, not specific products.
Joey DeBruin • (Amazon) Prime time in web3
The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World
amazon.com
Marketers should be obsessed with communities, not just fret about how to market to an impossible number of individuals.
Douglas Atkin • Amazon.com. Spend less. Smile more.
“How do we find as many hosts that we can serve, me being the first. And what can we arm them with to reach a bigger audience and do a better job, and extract as much interesting knowledge as possible? The mindset doesn't need to be any more complicated than that. That will lead us in really interesting directions.”