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Bill Bernbach’s letter of resignation from Grey in 1947, warning about the hidden costs of scale is the best thing I've read this year https://t.co/QNGwf1qF5h
The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
amazon.com
Of those, Reforge is arguably best positioned. Though narrowly focused on growth, the company has established itself as an impressive educator, attracting many medium-to-high level tech workers, and earning a favorable reputation. It’s easy to envision a “Reforge Growth Review” spinning out of that, with content sufficiently valuable to merit payme... See more
Mario Gabriele • Harvard, a Media Company | The Generalist
The book is: Car Guys vs. Bean Counters: The Battle for the Soul of American Business.
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition
amazon.com