Sublime
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W. Chan Kim • Blue Ocean Strategy
Cirque du Soleil succeeded because it realized that to win in the future, companies must stop competing with each other. The only way to beat the competition is to stop trying to beat the competition.
W. Chan Kim • Blue Ocean Strategy
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
amazon.com
Creating new market space, W. Chan Kim and Renée Mauborgne, Harvard Business Review, Jan–Feb 1999.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
You can be the best product for small market, build a real company, and then from a position of strength, either stay there or attempt to expand to adjacent markets.
Or be undistictive in a huge market, out-advertised and invisible, never getting off the ground.
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