Sublime

as pessoas raramente escolhem coisas em termos absolutos.

This

Our behaviour is known as “hyperbolic discounting” and it helps explain why we are generally poor at saving for retirement.

We may follow a practice or a tradition not because we like it or even think it defensible, but merely because we think that most other people like

Relativity is built on two sets of decision shortcuts. First, when we can’t assess absolute value, we use comparisons. Second, we tend to choose the easy comparison.

But what does a buyer do when it is something of much lesser value, and this intensive research is not worth the investment? Buyers look for reference points or “anchors.”

In other words, some of those who were automatically enrolled would have chosen a higher savings rate if they had been left to their own devices.

We have brains that prefer easy answers without much appetite for nuance.