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Jason Collins • We don’t have a hundred biases, we have the wrong model - Works in Progress
people have a general tendency to stick with their current situation.
Cass R. Sunstein • Nudge: The Final Edition
Daniel Kahneman, Jack L. Knetsch, and Richard H. Thaler, “Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias,” Journal of Economic Perspective 5, no. 1 (1991): 193– 206, http://users.tricity.wsu.edu/~achaudh/kahnemanetal.pdf
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
social scientists uncovered the confidence heuristic: people tend to think that confident speakers must be correct.
Cass R. Sunstein • Nudge: The Final Edition
The error stems from the use of the representativeness heuristic: Linda’s description seems to match “bank teller and active in the feminist movement” far better than “bank teller.”
Cass R. Sunstein • Nudge: The Final Edition
Berns found that most people went along with the view of the majority, even if it was wrong.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
For example, when Thaler asked people whether they would drive twenty minutes out of their way to save five dollars on a fifteen-dollar calculator, 68 percent of respondents said yes. However, when he asked people whether they would drive twenty minutes out of their way to save five dollars on a $125 leather jacket, only 29 percent said they would.
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