Sublime

We’re not interested in their preplanned speeches but rather in the words and thoughts still forming.

When you’re asking people to go deeper, to share what they don’t usually share, you must manage the risk-taking you are encouraging. Sometimes that means prodding people to take more risk; other times, it means soothing people afraid of taking risk.

Before your event starts, it has begun Your gathering begins at the moment your guests first learn of it.

“the who is often tied to the what.” Specificity sharpens the gathering because people can see themselves in it.

a push for people’s experiences over their ideas.

you, too, have hopefully created a temporary alternative world in your gathering, and it is your job to help your guests close that world, decide what of the experience they want to carry with them, and reenter all that from which they came.

we are being made to feel slightly overwhelmed while at the same time made to feel welcome; our attention is gripped even as our nerves are soothed.

priming language.