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Thumbnail of The 'Vibe Shift' Is Here. 2022 Was Just Beginning.

Amy Odell • The 'Vibe Shift' Is Here. 2022 Was Just Beginning.

13. Collab with an established community or brand: One of the biggest trends in media and commerce has been the rising impact of brand collaborations. Whether it’s pop stars bringing in A-List producers, remixers or features to bolster a track or Supreme collaborating with the likes of Louis Vuitton and Comme des Garçons, collabs have become an ess... See more

Justin De Marco • The Musician’s Guide to Web3

Nine by Nine 2020 by Future Commerce_1

Future Commerce pages.futurecommerce.fm

The peak of consumerism as performance is Ye x Julia Fox “Date Night,” leading into Yeezy Gap Engineered by Balenciaga collab. Life x culture x art x commerce.

Ana Andjelic • Luxury x Culture

It makes sense that norms are shifting in this direction as Gen Z’s influence spreads. Raised on social media, with access to once illicit bad-taste touchstones like Rocky Horror just a click away, they’ve largely replaced IRL subcultures with a constellation of aesthetics—cottagecore, dark academia, Y2K—to be performed, then discarded or demoted t... See more

time • Welcome to the Era of Unapologetic Bad Taste

For every new subway ad featuring an online pharmacy and a nice monstera plant, there was a new pop-up skate shop soaking up the runoff of Supreme teens. HSWLD on Delancey, a dozen others lost to memory… Online, I browsed IJJI and v.soon and Anti-Social Social Club on my friend’s Tiny Clothing Stores Are.na channel, this selection a mere trickle of

Toby Shorin • Life After Lifestyle

• Charli’s curation of the Brat collection at Roxy Cinema celebrated the tenets of a “BRAT” lifestyle, dimensionalizing the project beyond a one-off album, and turning it into a lifestyle and a mindset.

Grace Gordon • How to Build Brand Energy

**THE CLUB AS A LIFESTYLE PLATFORM: IT’S BIGGER THAN BRAT

**Bushwick circa 2022 onward is one of the most meme’d lifestyles, identities and ‘vibes’ that New York City has produced. The growing crop of club venues even amidst record rent raises demonstrate an urgent appetite for community, connection, and escapism that has emerged from that year or t

Grace Gordon • How to Build Brand Energy

Unexpected (Yet Kind of Perfect) Brand Collabs of 2024

Robyn Young linkedin.com