Sublime

That was it. American could have its customers accumulate mileage instead of Green Stamps, earning free travel instead of household appliances. The concept was not unheard-of among the airlines. Southwest Airlines already had a program in which secretaries got free travel after booking so many trips for their bosses.

Just as Burr and his associates had made a virtue of the simplicity of peanuts fares back at Texas International, so too did People Express promote the simplicity of its fare structure; one series of ads showed a reservationist for the fictitious “BS Airlines” double-talking through a series of ludicrously complex restrictions. Even where the major

Above all we would not carry any item unless we could be outstanding in terms of price (and make a profit at that price per #7) or uniqueness.