Sublime
An inspiration engine for ideas
The hard truth is that you need to double your volume after the price cut to keep your profits at $10 million. Anything less will reduce your profits.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
Cuatro mejores prácticas en marketing
Iwan Setiawan • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
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Iwan Setiawan • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
GOAT: Who is the greatest economist of all time and why does it matter?
econgoat.aiDavid Ogilvy’s Confessions of an Advertising Man. The numbered paragraphs, the boxes drawn around the articles, are all Ogilvy’s ideas. I still think his books are the best on advertising that I’ve ever read and I recommend them.
Patty Civalleri • Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys
empresas extremadamente innovadoras y resistentes; cuentan con todos los ingredientes necesarios para expandirse globalmente.
Iwan Setiawan • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
La zona POE en el recorrido de los consumidores desde la fase de atención hasta la de apología
Iwan Setiawan • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
Paso 5: Distribución del contenido