Sublime
An inspiration engine for ideas
More than a product, we were trying to sell an idea—a spirit.
Phil Knight • Shoe Dog: A Memoir by the Creator of Nike
An official at the United Nations recently said so: Nike is the gold standard by which we measure all apparel factories.
Phil Knight • Shoe Dog: A Memoir by the Creator of NIKE
When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the
... See morePhil Knight • Shoe Dog: A Memoir by the Creator of Nike
PHIL KNIGHT Cofounder and Chairman Emeritus, Nike Inc.
David M. Rubenstein • How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers
After being rejected by a couple of sporting goods stores (“Kid, what this world does not need is another track shoe!”), I drove all over the Pacific Northwest, to various track meets. Between races I’d chat up the coaches, the runners, the fans, and show them my wares. The response was always the same. I couldn’t write orders fast enough.