Sublime

More than a product, we were trying to sell an idea—a spirit.

précis.

An official at the United Nations recently said so: Nike is the gold standard by which we measure all apparel factories.

When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the

PHIL KNIGHT Cofounder and Chairman Emeritus, Nike Inc.