Sublime

As Burke said in describing his early years in Albany, “Murphy delegates to the point of anarchy.”7

Brooke is a very good fellow, but pulpy; he will run into any mould, but he won’t keep shape.’

In expertise practice areas, business development tends to be a personal responsibility of each partner (or partner equivalent).

“In the case of the early-stage business, as leaders, we had to make some hypotheses. We had to play the customer a little to get a bootstrapped system. Then, as soon as things were ready, we would get in beta users, and then daily users would be the proxy for customers.” These transitions all require the product manager to adopt an evolving style

Rather than establish firmwide goals for margins, productivity, or leverage, firms should hold each practice (or partner) accountable for a profit per partner target and let the practice (or partner) figure out the best mixture of margin, productivity, and leverage necessary to achieve this goal.

directly responsible individual (we pronounced it as D-R-I in conversation), the person who has to do whatever is necessary to develop a piece of hardware or software, some technology, some critically needed thing—the DRI was the person with their butt on the line.