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An inspiration engine for ideas
The club Marquee on Tenth Avenue in Manhattan is often attributed with pioneering bottle culture by hiring image promoters to bring models to attract spenders.
Ashley Mears • Very Important People: Status and Beauty in the Global Party Circuit
— Turner Novak, Partner at Gelt
Aashay Sanghvi • Five Startup Ideas #002 | The Generalist
Marty Bell is a lifelong founder and purveyor of good vibes. He previously co-founded a clothing and nightlife brand, a lens (eyewear) experience company, a fintech company ... All of these ventures culminate in Poolsuite (fka Poolside FM), an internet leisure corporation making waves IRL on the beach via the Vacation® sunscreen and URL via the leg... See more
Holyn Kanake • Poolsuite: the future of leisure & commerce
Ringo,
Kyle Chayka • Filterworld
**THE CLUB AS A LIFESTYLE PLATFORM: IT’S BIGGER THAN BRAT
**Bushwick circa 2022 onward is one of the most meme’d lifestyles, identities and ‘vibes’ that New York City has produced. The growing crop of club venues even amidst record rent raises demonstrate an urgent appetite for community, connection, and escapism that has emerged from that year or t
... See moreGrace Gordon • How to Build Brand Energy
A funny example is: in LA you have these social clubs, like the Soho Club, which are elite. Only now there are actually newer clubs that are even more elite. The San Vicente Bungalows — it’s even harder to be a member than it is for the Soho Club.
Eugene Wei • Status Games: Engineering Scarcity in a World of Abundance
I’m intrigued with the modern version of a country club. I think of concepts like Soho House or the Wing as “urban country clubs”. These membership businesses gather communities of like-minded people. They create repeat traffic and have demographic and psychographic desirability in their members. These communities are powerful because if they endor... See more
Julie Thibault • The Internet empowered us to find our tribes. Retail isn’t keeping up.
At Maxwell we’re trying to reframe social clubs to be around this idea of inclusive exclusivity - you may not be able to get into the Soho Maxwell, maybe it’s full or you just aren’t friends with those people. Or maybe you can’t afford it, but that’s ok because we’re creating a system within which multiple Maxwells can be started at various price p... See more