Sublime

Unbounce allows you to create and test new web pages, rather than test your existing pages like most other testing tools do.

HotJar for exit polls, heatmaps, scrolling data, and mouse tracking

Visual Website Optimizer or Optimizely for split testing

“green vs orange” is not the essence of A/B testing. It’s about understanding the target audience. Doing research and analysis can be tedious and it’s definitely hard work, but it’s something you need to do.