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Master The Essentials of Conversion Optimization: Experts' Approach to Optimization
amazon.com
anchoring and adjustment.
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
don’t just repeat the manufacturer’s canned descriptions.
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
Usertesting.com and YouEye are
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
Context matters. Don’t
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (Voices That Matter)
amazon.com
I use CrazyEgg to see exactly where people are clicking most and least on homepages and landing pages. It is particularly helpful for repositioning the most important links or buttons to help prompt visitors to take specific next actions. Don’t guess what’s working or not—measure it.
Timothy Ferriss • The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content.
Schwan’s (home delivered food service) has one of the highest conversion rates among e-commerce sites, and when you go to their site you can sense that it’s based on their juicy images.
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
Rauno Freiberg
rauno.me