Sublime
An inspiration engine for ideas
Trends arise when external change unlocks new ways to serve fundamental human needs.
David Mattin • Trend-Driven Innovation
MORE THAN MONEY
Jonah Berger • Contagious: Why Things Catch On
Sharing data around shifting trends in consumer behavior.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Important problems are often solved by businesses with low margins building with atoms, and not exclusively bits
Patrick O'Shaughnessy • Invest Like the Best with Patrick O'Shaughnessy on Apple Podcasts
Historical Inflection Points
Colossus • Universal Music Group: The Gatekeepers of Music
dedicated customer insights, customer research, or data analytics team.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Companies that avoid bombarding customers and instead focus on simplifying consumers’ decision-making will rise above the din, and their customers will stick by them as a result.
Patrick Spenner • To Keep Your Customers, Keep It Simple
small networks or algo-driven big ones