Sublime
An inspiration engine for ideas
If I were to draw a throughline between the closures of Need Supply, Unionmade, and, say, Barneys, it’s that the “curator” business case for most multi-brand online apparel retail is disappearing.
Dan Frommer • The end of Need Supply
Andrea Cheong has made TikTok videos on topics including clothing modularity, future wardrobes and the use of mushrooms in beauty and fashion. She she made sure to stay away from traditional influencer hauls which encourage overconsumption.
Glossy • Meet the TikTokers educating Gen Z on sustainable fashion
Commercially, this season of Helmut Lang may sell better than it ever has for Fast Retailing. Walking out of the show, I asked a store owner if she planned on buying the collection, and she seemed keen on the blazers and jeans, which are reasonably priced. (Reasonable, in this case, means between $300 and $600.) And then, a shop-and-copy master (wh... See more
September Issues
Favorites — jason patera
jasonpatera.comAvant Garde, maximalist, romantic
-style quiz results, indxy
3 words - undone, organic, flirty, darling, effortless, layered, 60s, whimsical
Modes/occasions - work, cutesy lounge, oversized lounge, out&about (errands, shopping, etc), athletic/outdoors, going out/dressing up,
Now, social media allows anyone to dig into her wardrobe and explain an intimate self to a public. There is, accordingly, no dearth of women and girls making jump-cut videos of their outfits. If Rockmore’s years set her apart, it’s not because she looks good “for her age,” whatever that means; it is because, at 54, she is very much dressing for fun... See more
New York Times • The Rise of the Over-50 Fashion Mentors (Published 2022)
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
... See moreThere’s a modern phenomenon whereby personal style—on the body, in the home—is understood as a separate track of identity. It’s a mode of expression we’re meant to perfect through mimetic desire and buying the right stuff. I’m thinking, for instance, of dressing like a “coastal grandma,” without otherwise inhabiting the relevant lifestyle choices. ... See more