Sublime
An inspiration engine for ideas
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
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In fact, I’d argue an emerging class of creators and consumer brands is actually employing curation as a business strategy. Gohar World, Ganni and Soeur have been sharing city travel guides, Ghia has been sharing Spotify playlists, and tastemakers like Olympia Gayot and Alex Eagle are joining entirely new social platforms purpose-built for discover... See more
Michelle Rose Joseph • No. 13 — Reclaiming Discovery From the Algorithms
Stand for something that’s all your own. Help us find unexpected things and think unexpected thoughts. Don’t create for the algorithm (as tempting as it is to try and give it what it seems to want, to help your brand gain visibility). Don’t drift to the middle in search of eyeballs. Think bigger, more long-term, more societal-level, even. Do things... See more
Beth Bentley • Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?
“The last thing I’m interested in is keeping up with the times.”
Remembering Dame Vivienne Westwood on her birthday, looking back to her In Camera conversation with us.
Originally recorded in 2004, the interview spans her life and work - including everything from design inspiration to her re... See more
showstudioinstagram.com
From the start, they avoided connecting their celebrity with the fledgling brand.
Instead, they focused on their aesthetic, inspired by modern designers like Rei Kawakubo of Comme des Garçons, Yohji Yamamoto, and Phoebe Philo.
They wanted the clothes to speak for themselves. https://t.co/AdZxTkD8Ef
Curators Are the New Creators. The Business Model of Good Taste | by Gaby Goldberg | Medium
Gaby Goldberggabygoldberg.medium.com