Sublime
An inspiration engine for ideas
When I write a survey, I use the following list as a starting point for the order in which I ask questions: • Current goals, usage, and behavior, including channel usage • History with the site and company • Use of or importance of existing features and content • Satisfaction with existing features and content • Overall reaction to new concept(s) •
... See moreZiv Yaar • User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
UX
Pritesh • 1 card
After the first impression, the visitor takes up to three seconds to scan the page before their eyes settle on their first area of focus.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
A lot of e-commerce sites are removing navigation during checkout to minimize distraction. If you test that, make sure you track the average order value for each challenger as well as conversion rate.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Breaking the personas into primary and secondary groups helps website developers decide on the prominence
Jeff Sauro • Customer Analytics For Dummies
People do not go to a website to admire it, but to get something done.
— Jakob Nielsen
primary use of your homepage should be for category-level navigation.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Is it exactly 20 percent? Not necessarily. But thinking of it as 20 percent is a good start. If we focus our attention on the top 20 percent of user traffic and ensure those items are first in line for any kind of enhancement or additions, we can make relatively small improvements that will yield disproportionately powerful results. In other words,
... See moreIrene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
D. The “successful” user