Sublime

Humans are bad at coming up with search queries. Humans are good at incrementally narrowing down options with a series of filters, and pointing where they want to go next. This seems obvious, but we keep building interfaces for finding information that look more like Google Search and less like a map.

All information tools have to give users some wa... See more

It is also possible to collect more specific metrics, such as the percentage of time that users follow an optimal navigation path or the number of times they need to backtrack.

For pretty much everything that is built, only a small amount of pages and functionality will receive the majority of visits and user time. And though we may have a hunch about what is most important, it’s helpful to look at the actual time spent on pages to ensure we’re not basing our decisions on assumptions. But analytics alone will not tell the

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