Sublime
An inspiration engine for ideas
Yet Nielsen ratings and GRPs are accepted as the truth. Even with 30 percent inaccuracy through the third-party Omniture 2o7.net cookie, your web analytics data is better than that.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
-Subscriptions (73% of total revenue)
Tanay Jaipuria • Duolingo and Consumer Subscription Businesses
Nielsen reported that Black consumers are in a “remarkable period of influence,” with the “highest smartphone ownership and usage of any demographic group and an unyielding desire for self-expression and image control.”
Vox • Black teen girls are the curators of culture
Rating on scales approach
Jenni Romaniuk • Better Brand Health eBook
After launching an upgraded pricing tier in early 2018, Premium now brings in 44% of revenue
Jan-Erik Asplund • Customer.io: The $400M HubSpot of Product-Led Growth
1. Average Revenue Per Account
Nicolas Wittenborn • Consumer Subscription Software
A recent TiVo report found that the average TV watcher subscribes to as many as seven streaming services, and that 84% of them wanted some way to browse and search it all in one place.