Sublime

• Less hierarchy

Seven attributes of good software: simple, consistent, composable, scalable, obvious, communicative, and accommodating. Some old and new ideas mixed together in one place.

product development is not about "adding features"—but distilling a product to a simple marketable sentence. Adding features more often impairs growth.

Patryk Adaś' published a set of speculative design ideas in 2017 that hint at a more Git-like, branching way to view browsing history. Adaś argued we should move away from the concept of tabs in browsers, and instead present histories as a set of trails.

Butter can apply to dev tools, enterprise/b2b products, and consumer products.