Sublime

launched fourteen pilot programs for its streaming video service and used customer feedback on it to help it select the five it ultimately produced.

How did the small company adapt so much better than the rental giant Blockbuster? It all came down to the culture of Netflix. It is a company that emphasises people and innovation and isn’t overly controlling. This has allowed it to grow at unprecedented rates, and a 2018 survey rated it as the best place in Silicon Valley to work.

But Netflix nevertheless functions similarly to Spotify, guiding our choices toward particular content and shaping what we perceive as representative of a given genre, the same way that Galaxie 500’s “Strange” became misleadingly representative of the band’s music.