Sublime
An inspiration engine for ideas
of expertise don’t play to the younger market, there might be some deeper thinking required.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Brian Clark is an expert at continuity programs,
Chris Guillebeau • The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
brand non-buyers,
Jenni Romaniuk • Better Brand Health eBook
- Curate With Extreme Prejudice
Ben Settle • BizWorld: How to Create an Irresistible Business Universe Your Customers Love to Buy from and Hate to Leave
The Definitive Guide to Building Investable Consumer and Digital Lifestyle Brands
Sari Azoutmedium.com
If your perspectives on your area
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Design-Driven Brands
sari and • 29 cards
David Ogilvy may have warned his people that ‘the consumer is not a moron, she is your wife’.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
‘features and benefits’ emerged as an advance on USPs.